Adding creative capacity and innovative solutions for Dunn & Hobbes

Embedded within bespoke Seattle developer FIX added creative and strategic capacity through advisory services and project management.

Real Estate, Risk & Innovation
Real estate is notoriously poor at innovation in part because most development business models are reliant on risk-averse capital to fund its projects which, in turn, funds developers’ operating overhead.  All of this forces developers to pursue safe, reliable returns by replicating familiar projects.  Unlike other more innovative sectors where capital investment expects breakthrough ideas to disrupt the market, real estate often looks in the rear view mirror to understand what has worked before and builds more of that.  So when developers want to pursue new creative ideas, they often have either need to self-fund their R&D or find ways to tap a creative talent pool without taking on the burden of long-term overhead.

Eventually, development capital will begin to fund innovation the way it has with tech, healthcare and other sectors but until then, real estate is stymied by a reliance on risk averse capital to fund its operating overhead.

FIX’s Role
For four years beginning in 2012, FIX provided creative and strategic services to bespoke developer, Dunn & Hobbes, to help them develop and execute community-minded projects in Seattle.  FIX added creative capacity, embedding within the team to lead and help solve targeted development challenges.  Together, we helped Dunn & Hobbes plan and design solutions for issues of displacement in adaptive reuse, mitigation of construction impacts on local small businesses, creating new operating businesses to self-tenant projects, and designing community-led development strategies in new sub-markets.  FIX also managed the development of Chophouse Row from initial visioning through construction. Chophouse Row is an award winning mixed-use project in Seattle’s Capitol Hill neighborhood.